That’s because celebrity gossip actually comes from somewhere-and in recent years it has come, more often than not, from the deeply-sourced and deep-pocketed professional muckrakers at TMZ, who broke the deaths of Michael Jackson and Brittany Murphy, unearthed Mel Gibson’s anti-Semitic comments after his DUI arrest, surfaced the photo of Rihanna after Chris Brown assaulted her, and published the audio recordings that would ultimately depose L.A. As one reviewer wrote on the app’s iTunes page, it’s “Like E! News, but I can talk back lol!!” Each Sizzle category provides an unrelenting stream of bad jokes, worse impressions, and a lot of blank stares from people who are unaware they’d hit record, but no actually tantalizing rumors. Logging onto Sizzle is like watching the comments section of a gossip blog come to life, or a hidden-camera show that deals exclusively in unedited videos of people yelling at their television sets. Sizzle contributors replied: “The idea’s cool, I support dogs” and “Dogs are cool” and “Hey Lindsay, I hope to meet you some day” and “I had a pet frog once … I killed him.” (Sassy guy driving in a car: “Pipe down, bitch!” Seemingly intoxicated man walking down the street: “Hit me baby one more time!”) Lohan’s own initial contribution to the app is titled “Lindsay Lohan’s Secret Love” click on the headline, and you’ll find a few seconds of video of a puppy barking at a mirror. Then, other users record their own video replies to the topic.
(The app appears modeled after TMZ on TV, the syndicated daily television show where TMZ staffers are filmed riffing on the day’s celebrity rumors and sightings.) Here’s how it works: Users log into Sizzle, click an icon to “Create Hot Gossip,” type in a topic of discussion (“Would you cheat on Britney Spears?”), fix the cellphone camera on themselves, and open their mouths (“Hicks need loving too!”). Unlike Gawker’s own on-again-off-again crowdsourced gossip feature, Gawker Stalker, where readers were encouraged to submit intel about stars they see in the wild, Sizzle wants its users to share their takes, not their tips.
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